Top Strategies for Selling Homes at Roots Management Group Properties

We're thrilled to highlight Kyle Herschberger, a dedicated Central Division Sales Manager at Roots Management Company. Kyle brings a wealth of experience and a unique perspective. 

Building Genuine Connections: When selling homes, Kyle says that the first step is building rapport. His approach is refreshingly simple yet very effective: connect with clients on a human level. Whether it's bonding over shared interests like travel and food or simply engaging in authentic conversation, Kyle believes in establishing a genuine connection with every individual he meets. “I still get invited over for dinner at former client's homes that I used to sell to I love it, and it’s a great indicator that we’ve created more than just a sale, but a lasting relationship,” Herschberger adds, “When you make a genuine connection with another human being, they’ll be more able to hear what you have to offer.” 

By allowing clients to become experts and sharing his passion for Roots communities, Kyle ensures that the sales process is transactional and meaningful.  “It’s simple. I approach the community the way a prospective client would”.  

• Start by googling the community and reading review
• Look at local housing alternatives (apartments, hotels etc)
• Punch the address in my GPS
• Drive to the community and see how easy it is to navigate to
• Take a quick self-guided tour
• Approach the office and meet the staff, and most importantly- use the restroom! 

"For example, if they have a hard time finding the sales office, instead of feeling open and ready to learn about the community, they may feel frustrated, confused, or like we have wasted their time. 

If we can solve that through better signage and pre-arrival instructions (e-mail, text, or a phone call explaining where to go), then we’re providing a valuable service". Adds Kyle. 

Attention to Detail: We know things are coming together when we see the following:  “There is excitement around an appointment, genuine interest in who is coming in and having good preparation for a home tour.” We show our Community Managers how to plan around the “Sales Path” (a trip through the community to see a home), and you can see the preparation for the visit, which almost always results in positive net occupancy, positive Google reviews, and referrals to family and friends.  

Kyle ensures that every perspective resident’s experience is seamless from start to finish. Even the seemingly small details, like the condition of the office restroom, are opportunities to make a positive impression and set the tone for the entire appointment. 

Continuous Learning and Inspiration: One of Kyle's favorite sources of inspiration is Ryan Holiday's book, "The Obstacle is the Way." This daily read reminds him to embrace challenges as opportunities for growth and to positively impact the present moment. Kyle's commitment to continuous learning and self-improvement is evident in his professional and personal development approach.  

"What we are doing at Roots has the same potential for lasting relationships, especially with the Establish Your Roots program. So many (both young and old) people do not believe owning a home is in their future because they cannot save enough money for a down payment on a home. I’m looking forward to getting invited to dinner at that home, whether it is the first month after they become homeowners or if it’s a celebration of their final loan payment”.