At Roots, we embrace responsibility and accountability. We share responsibility for outcomes rather than finger-pointing. Making homeownership a reality for all is at the heart of our mission. We take pride in developing and expanding our portfolio of best-in-class, affordable housing options. This core value and others serve as motivation for our ultimate mission of making homeownership accessible for everyone.

With courage and confidence, we embrace monumental challenges as growth opportunities, not obstacles. Transparency guides our actions, enabling us to see all aspects of the problem and find effective solutions. With perseverance and grit, we overcome and deliver on our promises.

We are transforming the Manufactured Housing industry, breaking stigmas, and leading the way. Our honesty, expertise, and reliability build trust with residents, partners, and each other. With a long-term mindset, we sow seeds of real change, creating lasting impact through sustainable transformations.

We invest in sustainable growth, nurturing personal and professional opportunities for thriving. We foster strategic learning and development programs that prioritize our Community Managers and give them the resources they need to be successful.

We're dedicated to improving lives—customers, employees, communities, and partners alike. With continuous improvement as our compass, we strive to make a meaningful impact, aiming to be 1% better every day. Our contagious positivity sparks hope for a brighter future.