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Welcome to Roots

 

Building Clean, Comfortable, and Safe Communities

Welcome to Roots

 

Building Clean, Comfortable, and Safe Communities

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[ St. Petersburg, Florida]

Roots Rapid Response and Support at Harbor Lights Club Amidst Back-to-Back Hurricanes

[ Case Study: How Roots Management Group Prepares and Responds to Natural Disasters]

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Overview:

In September 2024, the Harbor Lights Club, a community managed by Roots Management Group, faced two devastating hurricanes within a span of just two weeks. These back-to-back natural disasters wreaked havoc on the community, causing extensive property damage, displacing residents, and creating urgent needs for immediate and ongoing support. Roots Management Group acted quickly, coordinating immediate relief efforts and establishing a sustained presence to aid residents in the rebuilding process. This case study outlines Roots’ rapid response, its ongoing assistance to residents, and its collaboration with government agencies for federal relief. 

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Immediate On-Site Response 

The moment the hurricanes struck; Roots Management Group mobilized teams to assist Harbor Lights Club residents. Initial relief efforts included: 

  • Arranging for third party contractors to be on-site removing debris, clearing roads and assessing damage to individual residences.  
  • Worked to restore safety and accessibility across the community. Allowing residents to return to their homes safely and quickly.  
  • Recognized the emotional and logistical challenges of our residents. Assisted residents with special needs in relocating to safe accommodations.   
  • Hosted several town hall meetings to discuss plans, action items, and address residents' questions and concerns.
  • Connected residents with relief resources, acting as a liaison between them and government agencies to help individuals navigate the process of applying for federal disaster relief. 
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Comprehensive Support and Preparedness Initiatives

The Roots office staff at Harbor Lights Club remains fully available to residents, providing answers, coordinating resources, and facilitating access to relief efforts while advocating for necessary repairs from outside agencies.

Hurricane Readiness Resources: All residents receive a copy of Roots Management Groups Hurricane Readiness Quick Book. This includes essential supplies checklists, evacuation plans, and home protection tips, aiding residents in effective storm preparation.

Harbor Lights Club was the only Roots Property that was hit by both hurricane Helene and Milton.

68 of it's 225 communities were affected by the hurricane's.

Three properties including Harbor Lights suffered severe destruction.

Roots Management Group  mobilized immediate resources, discussed action plans for long-term rebuilding, and equipped residents with essential preparedness education and assistance with connecting residents with external resources. 

RUSSELLVILLE, KY

Bluegrass Meadow

Acquired in December 2018, this park encompasses 25.12 acres of land and contains the space for 154 manufactured home lots.

BEFORE ROOTS:

  • 10% Occupied
  • 16 resident-owned homes
  • No rental units

AFTER A ROOTS TRANSFORMATION:

  • 94% occupied
  • 12 resident-owned homes
  • 140 new rental units
  • New mobile office
  • Electrical utility lines replaced
  • Sewer system repaired
  • Playground installed
WICHITA, KS

Lakeside Landing

Acquired in early 2019, Lakeside was a neglected community in desperate need of repairs and attention. With 197 sites, more than a quarter were empty and many of the homes that remained were dilapidated.

BEFORE ROOTS:

  • 60% Occupancy
  • Fencing was rusted and broken
  • Beach was covered in debris and largely unusable
  • Empty Lots were covered in trash and dilapidated equipment
  • Inadequate lighting for safety
  • Multiple decaying homes
  • Overgrown vegetation

AFTER A ROOTS TRANSFORMATION:

  • 90% Occupancy
  • 60 new 3-bed/2-bath homes added as rentals
  • Fencing replaced
  • Playground built
  • Beach was cleaned and made usable
  • Landscaping was updated
  • Office was renovated
  • Additional lighting and signage installed
FLINT, MI

Birchwood

Located in Flint Michigan, Birchwood was a beautiful but under-utilized community in an area in desperate need of affordable housing. At acquisition, less than 50% of the available lots were filled with homes.

BEFORE ROOTS:

  • 38% Occupancy
  • Decaying roads
  • No office
  • No amenities
  • No onsite management
  • Large quantity of vacant sites

AFTER A ROOTS TRANSFORMATION:

  • 98% Occupancy
  • New office built
  • Full-time management and maintenance team hired
  • Landscaping refurbished
  • 45 new 3-bed/2-bath homes added as rentals
  • New playground
FEATURES

Building Thriving Communities from the Ground Up: The Roots Approach

At Roots, we believe that every individual deserves to live in a clean, comfortable, and safe community. When we acquire a new property, our first goal is to establish stability within the community and address the needs and concerns of its residents as quickly as possible. We recognize the importance of creating a sense of belonging and ensuring that the community becomes a place where residents can thrive.

Roots' Team Strategy to Increase Occupancy in Manufactured Homes

A Thorough and Efficient Strategy

Before we acquire a property, Roots employs a dedicated internal team who thoroughly examines the property and examines its potential needs down the road. By thoroughly inspecting the property before the acquisition, we are able to develop a well-informed and efficient strategy to maximize the property's potential and address all needs, whether they be immediate or long-term.

Roots Manufactured Housing Community Managers Being Trained

Transparency and Open Communication: Putting Residents First

One of our core values at Roots is transparency and open communication. We actively engage with residents, fostering an environment where their voices are heard, and their concerns are addressed promptly. By establishing strong lines of communication, we ensure that residents actively participate in shaping the future of their community and have a direct impact on the decisions that affect their daily lives.

A Roots' Team Member Acquiring a Property

Long-Term Potential: Beyond Buildings and Land

At Roots, our approach to property acquisition goes beyond just seeing a group of buildings or a piece of land. We view each property through a lens of long-term potential, recognizing that it is not only the physical space that matters but also the well-being...

One of Roots' Modern and Scenic Manufactured Housing Communities

Enhancing Aesthetics, Functionality, and Sustainability

After looking at the property, we identify opportunities for physical upgrades and renovations that can enhance the property's aesthetics, functionality, and sustainability. Our innovative model is to provide renovated infrastructure, experienced and well-trained community managers, and fully occupied revenue-producing housing. Our goal is to create a living space that not only meets the residents' immediate needs but also provides long-term value and enhances their overall quality of life.

Roots' Knowledgeable Community Managers Having Fun at our Training Summit

Building a Thriving Community Together

We believe that a thriving community goes beyond physical structures; it encompasses a sense of belonging, engagement, and support. We work to create opportunities for community-building activities, social events, and programs that promote connectivity and encourage residents to actively participate in shaping their community.

Join us at Roots as we build communities where residents can truly flourish. Together, let's create a place that feels like home from the moment you step through the door. Welcome to a brighter future with Roots.