How Roots Is Rising with the 2025 Housing Demand

For many Americans, homeownership feels out of reach. Skyrocketing interest rates, limited housing inventory, and increasing construction costs have made buying a traditional single-family home nearly impossible for families across the country.

But there’s hope and it’s coming in the form of modern manufactured housing, and communities like Roots. 

*Data from the Manufactured Housing Association for Regulatory Reform.

Roots Management Group is seeing an upward trend in Manufactured housing which now represents 5.4% of all occupied housing stock in the U.S. and this number is rising every year. 

So, what's behind the surge? Affordability. Manufactured homes cost up to 50% less per square foot than traditional site-built homes. For families unable to qualify for loans in the conventional housing market, they offer a realistic path to ownership without sacrificing safety, comfort, and style. 

“It’s as simple as this: there’s an affordable housing crisis, and manufactured home builders are stepping in with a great product,” says Max Demke, Director of Home Inventory at Roots Management Group. 
In fact, off-site built housing has never been so sophisticated. We’re seeing smart home capabilities, energy efficiency, and overall build quality like never before. Good product coupled with strong need is a recipe for success.” Adds Demke.  

Build Quality and Sustainability 
These homes are built to stringent HUD codes using today’s most efficient materials and construction practices. They’re not just affordable—they’re built to last with features like upgraded insulation, modern appliances, and solar-ready infrastructure. 

Lifestyle and Community 
Roots Management Group operates communities across the U.S. that aren’t just a place to live—they’re a place to belong. Many of our neighborhoods feature green spaces, clubhouses, playgrounds, and community activities for all ages that turn “housing” into a true community experience. 

How Roots is Turning Renters into Homeowners 

At Roots, we believe everyone deserves a place to plant roots and build equity. That belief is what drives our Establish Your Roots program. Designed to help renters transition into proud homeowners within the very communities they already love. 

“More families are choosing manufactured housing as an affordable path to homeownership, especially with rising housing costs,” said Maria Williams, Regional Manager at Roots Management Group. Williams adds that "The Establish Your Roots program helps them find quality homes and build stability. It’s been rewarding to see the positive impact firsthand.” 

Take the Allen family, for example. Longtime residents of one of our communities, they had been renting for years, until they were able to use the Establish Your Roots program which takes rent payments on time and turns them into down payment credits. “The downpayment was a huge hurdle for us, just trying to save all the time with our other expenses was a huge uphill battle”.  

Today, they own a beautiful, manufactured home, have built equity, and their children are growing up with a stronger sense of stability and belonging—all without leaving the neighborhood they love. 

If you’ve dreamed of owning your own home but assumed it was out of reach, manufactured housing could be the answer. And Roots Management Group is here to guide you every step of the way—from financing and purchase to welcoming you into a vibrant, supportive community. 

Ready to Plant Your Roots? 

• Learn more about our Establish Your Roots program 

• Explore available homes in your area 

• Take the first step toward owning your future 

Join the millions of Americans discovering the real opportunity in manufactured housing. Let Roots Management Group help you plant your roots and build the life you deserve.