Inside Roots Management Group’s Mission to Build Careers and Better Communities

At Roots Management Group, the mission is clear: We are Rooted. Rooted in positive transformation, Roots is bettering the lives of our residents, community managers, and employees, as we increase the availability of best-in-class housing options that amazing people can afford.

This commitment includes cultivating a workplace culture where employees are empowered to grow, lead, and make a difference.

At the center of this effort is the dynamic recruiting duo, Whitney Hoffman and Tori Bonnema, who are helping shape the future of the company by identifying and nurturing talent that aligns with Roots’ core values.

Cultivating Talent Aligned with Core Values

Roots operates on a foundation of six core values, found in the acronym ROOTED:

• Rally Together as One

• Overcome & Deliver

• Ownership for All

• Trusted to Transform

• Empower Growth

• Dedicated to Bettering Lives

These values guide every hiring decision—from corporate roles to community-based positions. While many candidates apply for roles like Community Manager or Maintenance Technician, Roots also offers opportunities in diverse departments including Marketing, Human Resources, Finance, Office Administration, Purchasing, Sales, Home Setting, and more. Whitney explains, “We value individuals who take ownership of their work, contribute to a positive environment, and are eager to grow both personally and professionally.” Both Whitney and Tori echo the importance of researching the role you're applying for and not being afraid to go after a position that excites you—along with other helpful tips from our recruiting team.

Navigating the Evolving Job Market

In today’s changing job landscape, flexibility and accessibility matter. Roots embraces both, offering a hiring process that accommodates digital applications and in-person interactions, ensuring every candidate feels welcome. “While many companies now prioritize online-only applications, Roots understands the value of personal connections,” says Tori. “We welcome candidates to apply in whatever way feels right for them.”

Avoiding Common Pitfalls

Whitney and Tori often see candidates miss opportunities by submitting incomplete resumes or arriving unprepared for interviews.“It’s essential to provide a clear job history, up-to-date contact information, and take time to learn about the company,” Whitney advises. “It shows you’re serious—and prepared.”

A Culture of Growth and Development

At Roots, you’re not just filling a role—you’re building a career. Programs like Roots University and the Community Manager Mentor Program offer real training, leadership development, and the chance to grow within the organization. “Many of our employees, including some senior leaders started in different or entry-level roles,” Tori shares. “Growth isn’t just encouraged here—it’s expected and supported.”

Embracing Diverse Backgrounds

Roots understands that great team members can come from anywhere. While some roles require specific certifications or experience, others do not. In fact, the company has hired successful team members from a variety of fields, including education, healthcare, and the military. “In several communities, previous experience isn’t required,” Whitney says. “A strong work ethic and willingness to learn can make someone a great fit—and often, those are the qualities that stand out most.” says Whitney.

Supporting Career Transitions

Whether you're re-entering the workforce or changing careers entirely, Roots provides a welcoming, supportive environment. “Demonstrating a willingness to learn and grow positions you for long-term success in your new career,” says Tori. Roots Management Group values transferable skills and a growth mindset, encouraging new hires to start where they are—and grow from there.

Enhancing Qualifications

While not all roles require them, certifications in areas like plumbing, electrical, HVAC, OSHA safety, and property management can boost a candidate’s profile. Computer proficiency, particularly with Microsoft Office, is also valued in administrative and managerial roles. “Certifications can help candidates stand out and bring valuable knowledge to the team,” says Whitney.

Making a Meaningful Impact

At its core, Roots is about more than business—it’s about bettering lives. Whether managing a community, helping a resident, or supporting operations behind the scenes, every employee plays a part in shaping safe, vibrant communities that people are proud to call home. “You’re not just managing a property or fixing things—you’re helping shape a place people call home,” says Tori.

Join the Roots Family

Roots Management Group offers opportunities in property management, skilled trades, office support, corporate operations, and more. Whether you're looking for your first job or your next big step, Roots is a place where you can grow your career while making a difference.

Explore current openings at Roots Management Group HERE.