Roots Mission & Goals

What does a best-in-class Manufactured Housing Operator mean to us?

 

 

The Roots mission is one that I believe in, where I feel we have the privilege to serve and an honor. To me, the Roots mission means being able to serve our residents and helping solve the biggest, most prominent crisis that we have in the country right now, which is affordable housing. And so we get the privilege of serving our residents, our future residents, and helping them better their lives, helping them find homes that are affordable, and to live in communities that are safe. I know that the amazing product we have for the people that live in our homes, that live in the homes and in the communities that we serve, and just as important, is that I get to serve the community managers, the sales consultants, the maintenance staff, and all the other folks that live and work with them every day to make sure those communities are safe and affordable and that we get to serve the families that belong to these folks as well, to all both residents and my colleagues, my teammates.


The Roots mission is focused on the individual. It's about empowering the individual, whether that be me as an employee, whether it be our community managers, whether that be our investors, whether that be our residents. It's about allowing all of us to be the best people that we can be, to experience the most growth that we can. It's really focused on individual development, individual success, and individual growth.


Here at Roots, our strategy is we want to empower the community manager. We operate slightly differently. When we acquire a community, our goal is to truly empower that community manager to drive that business rather than just make them like a check collector or a home salesperson. We spend an enormous amount of time and energy to educate them. Teach them the income statement in the business plan of managing a budget, as well as how that budget and that plan work with their homes plan and their CAPEX plan. Over time, we move occupancy and we move the quality of the community up while continuing to stabilize the income statement and the property budget. Regardless of someone's age, their education, people do want to learn and grow and they want to feel empowered. And so we really want to provide a platform where we can teach, but really the goal is that in the end, we're operating more efficiently and we're driving better, more stabilized returns.


I think best in class really means that when you go to a Roots-managed community, you know it. The way the manager and the staff treat their residents, the way we operate, and our occupancy is really where that will manifest.