Roots Launches Community Manager Certification Program: Empowering Frontline Excellence

Roots Management Group is on a transformative mission within the manufactured home industry, starting with each community it serves. Roots recognizes the importance of providing comprehensive training and support to its Community Managers, who are vital in delivering exceptional service. To accomplish this, Roots is rolling out an innovative Community Manager Certification Program—This virtual and interactive training initiative with the knowledge, procedures, and processes necessary to excel in their roles while adhering to the esteemed "Roots Way.” Way.

Enhancing Community Manager Expertise: Led by Annie Robertson, the Director of Learning and Development, and her team, the Community Manager Certification Program offers a centralized resource where managers can access valuable information and clarify various responsibilities. Robertson shares, "This program serves as a one-stop shop for our Community Managers, providing them with answers and fostering clarity. We have strived to make the content engaging and enjoyable, but I am most proud of our team's ability to bring clarity to an ambiguous process. Community Managers have expressed immense gratitude for having a reliable resource to turn to." The certification process typically takes about 30 hours to complete.

Empowering Knowledge and Growth: The certification program encompasses courses covering finance, community care, and people management—fundamental areas that enable Community Managers to confidently carry out their duties. While the program does not offer solutions for every scenario, it provides a framework for managers to find answers and approach situations using their critical thinking skills. Robertson emphasizes, "These courses provide Community Managers with a solid foundation to navigate their roles effectively. They offer direction on where to seek answers or how to approach scenarios, empowering managers to make informed decisions."

Fostering Unity and Consistency: Roots Management Group aims to create a unified company that follows consistent guidelines regardless of community size, location, or type. The certification program, scheduled to launch in early July 2023, will provide a comprehensive reference for all Roots Community Managers and Regional Managers. Robertson states, "As we unveil this program, we invite Regional Managers to engage in weekly follow-up discussions on the content, utilizing the support resources we are developing. Additionally, subject matter experts will review the courses every six months to ensure accuracy. Follow-up and advanced courses are part of our roadmap for 2024."

A Vision for Future Growth: While the Community Manager Certification Program marks the program's initial phase, Roots Management Group envisions transforming it into a complete learning ecosystem. The program will soon have peer mentor groups, live training support, and gamification elements. Robertson expresses excitement about the progress achieved thus far, "We are immensely proud of what we have accomplished, and we are eager to roll out new components to the program. This program will continue evolving to reach new heights of greatness."

By providing comprehensive training and support, Roots equips Community Managers with the knowledge and resources to excel in their roles, while fostering unity and adherence to the esteemed "Roots Way." As Roots Management Group continues to evolve and expand its program, it sets an example for the industry, redefining the standards of community management and delivering exceptional experiences for residents and staff alike.