Owning a home is a dream for many, and Roots Management Group is making that dream more attainable with its enhanced Establish Your Roots (EYR) program. Designed to empower renters with a clear pathway to homeownership, the program currently offers a $1,000 rebate incentive and flexible down payment assistance.
EYR allows residents to turn their on-time rent payments into a down payment, making the transition from renting to owning easier than ever—whether it's their current home or another within a Roots Management Group community. Homeownership brings benefits like lower monthly payments, equity building, and the freedom to personalize your space, from adding a carport to creating a backyard oasis.
“The post-holiday season can strain finances, making the dream of homeownership feel out of reach,” shared Daniel Roacho, Vice President of Sales at Roots Management Group. “With the Establish Your Roots program, residents can transition into owning their homes with no money out of pocket and earn $1,000 back upon closing. In 2024, 93 of our 519 sales have been EYR sales. I expect this number to grow, as 25% of our originations have been EYR, up from just 12% in Q1.”
Phillip Ermis, Sales Consultant at Roots Management Group, has helped many residents navigate the EYR process. He shared, "I’ve been in sales for over 20 years, and I haven’t seen a company offer a program like this before. We’re essentially giving our residents their money back. If they are in good standing on rent payments, we’ll give them 20% of the home value to use as a down payment. On top of that, we let them mix and match offers—right now, we have an incentive that includes a $1,000 gift card. This helps residents make home improvements or spend as they wish. Plus, their monthly mortgage payments are often lower than their rent, creating substantial long-term savings.”
For Ermis, the flexibility offered by EYR stands out. “EYR customers can stay in their current home or move within any Roots community. I recently worked with a client who moved just a few blocks away to a newer, larger home and is paying less than what they were paying to rent a smaller home. We do not require buyers to use specific lenders; they can select one they trust. For many residents, the cost of homeownership is lower than renting—it’s a no-brainer.”
In 2025, Roots Management Group is further expanding support for future homeowners with added incentives:
“We’re implementing internal measures to support our residents even further in 2025,” added Roacho. “By providing access to home upgrades, tax season promotions, and tailored assistance, we aim to make homeownership achievable for more renters than ever before.”
Interested residents can reach out to their local sales representatives to learn more about how the Establish Your Roots program can turn their homeownership dreams into reality.